Deanna Testa

I’m a savvy Executive Producer/Editor, a native New Yorker, a poodle mom, and a pop-culture aficionado! I have extensive experience in digital content creation & strategy, video production, and short- and long-form storytelling.

I’ve worked with major media brands and top clients including ViacomCBS, AwesomenessTV, Meredith, Dotdash, Betches, and more, to create engaging stories and programming to inspire, enlighten, and entertain.

I’ve overseen media and video departments and reinvigorated their processes and production style. I’ve launched YouTube, Instagram, and TikTok channels with millions of views and hundreds of thousands of subscribers while defining a brand’s voice in saturated arenas, and surpassing all audience growth KPIs.

I’ve created hit series across genres including reality, scripted, and social first programming. I’ve created new revenue streams for clients by monetizing and optimizing their video catalog, finding new sponsored opportunities for brand integration in videos, and implementing new systems within their departments. I’ve custom-designed and built multiple video and podcast studios to create in-house quality programming.

As a Digital Showrunner and Executive Producer, I know what it takes to create a competitive programming strategy across verticals. Understanding and adapting to new media trends across platforms and algorithms to ensure audience growth and brand awareness.

I have years of pop culture, celebrity, parenting, lifestyle, wellness, and entertainment news experience. I’m passionate about story producing, development, casting, and top talent-producing. I’m always looking for new opportunities to tell great stories, so please shoot me an email if you’d like to collab!

I’m also an adjunct in the CUNY system and would love to connect about open teaching positions. I have experience in Film Production and Theory courses and Broadcast News courses.

On a personal note, as a travel enthusiast, with over 29 countries and three continents under my belt, I want to share my stories, tips, and experiences with a wider audience. Travel videos coming soon!