Deanna Testa

Executive Producer | Creator Marketing Leader | Educator

A LITTLE ABOUT ME

Deanna Testa | Executive Producer • Creator Marketing Leader • Educator
I’m an Executive Producer, Creator Marketing Leader, and Educator with a passion for digital content creation, pop culture, and building thriving creator communities. With over a decade of experience in video production, strategic content planning, and influencer marketing, I’ve worked with some of the biggest names in media—ViacomCBS, AwesomenessTV, Dotdash Meredith, Betches, and more—crafting impactful digital series, revitalizing media departments, and scaling brand voices across platforms.

Empowering Creators & Elevating Content
As Head of Creator Marketing at B&H Photo Video, I lead initiatives that bridge the gap between emerging and established creators, giving them access to cutting-edge gear, hands-on workshops, and strategic education. Whether through immersive experiences with top brands like TikTok, Meta, and Twitch or tailored creator-focused events, my team and I ensure creators have the tools, knowledge, and community to thrive in the digital space.

Previously, I developed and monetized highly successful YouTube, Instagram, and TikTok channels, generating millions of views and surpassing audience growth targets. My expertise spans story producing, casting, talent development, and branded content integration, ensuring that every piece of content resonates and drives engagement.

Educator & Mentor in the Creator Economy
Beyond production and marketing, I’m passionate about education and mentorship. As an adjunct professor at CUNY Lehman and CUNY Brooklyn, I’ve taught film, television, and media studies, preparing the next generation of storytellers. At B&H, I also lead the Creator Educator program, hosting webinars and workshops in collaboration with leading creator platforms, guiding influencers and creatives in mastering content production, brand growth, and monetization.

Let’s Connect & Create
Whether you’re looking to produce groundbreaking content, grow your creator presence, or collaborate on innovative creator marketing strategies, I’d love to connect. Let’s build something extraordinary in the ever-evolving world of digital media and entertainment.

Currently consulting and freelancing, please feel free to reach out!

Drop me a line
Deannatesta@gmail.com

Let’s connect